ADVISOR SPOTLIGHTS

Bridgett Luther- Steering Committee

Bridgett Luther and Cradle to Cradle Products Innovation Institute: Turning Negative to Positive

Bridgett Luther
Bridgett Luther

Bridgett Luther, a member of the California Sustainability Alliance’s Steering Committee, has an impressive history of involvement in environmental protection and efforts to protect natural resources for future generations. Throughout her work in this area, Ms. Luther has serves as a problem solver. Her efforts have included:

  • Founding the Carolinas office of the Trust for Public Land
  • Serving as National Director of Development of the Republicans for Environmental Protection (REP America)
  • Serving as Director of the California Department of Conservation
  • Working with the California Sustainability Alliance on the Department of Conservation's Emerald California pilot program

Her dedication and efforts continue in her current role as President of a non-profit organization created to bring about a largescale transformation in the way we make the things we make. The Institute prescribes a set of design principles, based on the laws of nature, to help businesses create products that are safe for people and the environment, and will be the global reference standard for Cradle to Cradle (C2C) product certification.

Ms. Luther recently sat down with the Alliance to discuss her experiences and thoughts on sustainability and the paradigm shift she feels is needed – and that Cradle to Cradle is dedicated to making happen. The following are her comments on:

  • C2C Philosophy-Turning Negatives to Positives
  • C2C & Sustainability Health Benefits
  • C2C Certification & Sustainable Consumption: The Paradigm Shift
  • The C2C "Ah-Ha Moment"
  • C2C and Green Chemistry
  • Going Green & Growing Green - Bottom-line Impacts of C2C Certification
  • The Alliance & C2C Principals