In order to educate and engage the community, Riverside launched the weekly “Green Power Report” radio show and GreenRiverside.com website in 2007. Both award-winning media outlets provide Riverside residents with updates on City efforts to improve sustainability as well as information about simple ways to “go green”, upcoming green events such as Earth Day, and Riverside’s myriad incentive programs. Riverside created the Sustainability Workbook, available on the GreenRiverside.com website, which provides hundreds of tips and ideas on how to go green. The City also maintains a Twitter account, Facebook page and YouTube channel which provide updates on City events, sustainability measures and projects throughout Riverside and opportunities to get involved.
The City’s Green Leadership Summit event, held on February 1st, 2012, gathered over 60 representatives of local groups, schools, public and private entities to discuss progress toward the achievement of sustainability, as well as future steps. The Green Leadership Summit provides a venue for the sharing of experiences, expertise, strategies and ideas, and encourages collaboration for the development of a healthier city.
The City also held a Green Jobs Summit to discuss short- and long-term strategies for supporting local green business as well as attracting new green business to the area. Many of these strategies are now being implemented.