SANTA CLARA VALLEY WATER DISTRICT

Programs

water conservation
District staff analyzes a new irrigation controller a customer received through the District's water conservation programs.

Save 20 Gallons Campaign

The District partners with its water retailers to promote conservation. For example, the “Save 20 Gallons” campaign won the California Association of Public Information Official’s Excellence in Marketing and Communications Award in 2009. The campaign included a variety of media advertising and was available in many different languages to reach out to the diverse community.

The program’s website provides comprehensive information on water conservation and rebates, which helps customers understand how much water can be saved through simple changes. For those customers with higher ambitions, it shows the savings they can achieve if they install high-efficiency appliances and technologies. It also includes an interactive tool to help residential customers identify opportunities to reduce their daily water use.

Water Conservation Programs

The District manages over 20 indoor and outdoor water conservation programs for both the residential and commercial sectors. Water conservation, analogous to energy efficiency, is the most cost-effective greenhouse gas reduction and supply source option in a water supply portfolio. Through its programs, the District saved nearly 50,600 acre-feet of water in fiscal year 2009/10, which meant less energy was used for delivery. The corresponding reduction in freshwater effluent released from wastewater treatment facilities further protected the South Bay salt-marsh habitat and the endangered species that live there.

In addition to helping to meet long-term water reliability goals, the District&rsqu